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4 Tips on How to Consciously Change Directions

And just like that, it’s fall.

I must apologize for going MIA in October. It’s been a crazy couple of weeks post-Hurricane Harvey.


Huge but here, but it’s gold.

In this same season of devastation, my city won its first EVER World Series Championship TITLE.

Look. This is no small feat. It’s the first in history. First of its KIND.

Ever, in life.

Ok, you follow. I’m just SO proud.

I’m telling you guys, God never fails to provide.

That sweet, sweet silver lining.

In our last post, we discussed the potential risks mission drift can often provoke.

Let’s recap.

“Mission drift” is the term given when a non-profit (or other type of entity) either finds that it has moved away from the organization’s mission; or the organization consciously moves into a new direction from its mission statement. Sometimes this is done by accident unintentionally and sometimes the organization means to change their direction.

Today, we’ll learn how to mitigate this, should you decide to change directions. This is completely feasible, if you do so both consciously and thoughtfully.

The following tips are for general guidance.

With that, let’s unpack:

1. Your Board, Paramount: When appointing these very significant persons to governance, make sure you are choosing individuals that live and breathe what your organization was founded upon. Take your board recruitment seriously.

2. Supportive Donors: While private donors should make up a large portion of your revenue stream, not all money is deemed as “supportive.” Your supporters shape your organization’s future. Be unwilling to take funding that might lead you to compromise your full mission.

3. Vibrancy. Culture.: While it may seem obvious to integrate your mission into your culture, for some, it is not. In fact, I’ve personally been a part of a team where this was missing, in a very big way. Integrating your mission into your company culture is a sure-fire way to keep it strong. This means making every single employee a part of the decisions you make for your organization, no matter how big or small.

4. Measurements Matter: While metrics and measurements are important for an organization’s finances, this shouldn’t be the only measurement used for your non-profit. Broaden your horizon. Inputs, outputs and outcomes around staff happiness, programming and donor relations can all be great methods to measure your non-profits success.

If your organization is still in infancy stage and you need support around changing directions, board recruitment or program development, we can help.

Head to our “Book Online” page for your free consultation today!

Praying you all have a blessed and family filled Holiday season.

We look forward to seeing you here again, next month!



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